637-B South Broadway #134, Boulder, CO 80305 Phone: 303-499-1576 Fax: 303-484-3192 info@behconsulting.com |
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Consumer Packaged Food Projects
Food, Beverage, & MerchandiseProvided detailed information on nutrition products to a global pharmaceutical company with more than $30 billion in annual revenues and a desire to enter the nutrition products industry. This information—including relative sizes of the different segments (vitamins, supplements, minerals, herbs and botanicals, natural and organic foods, functional foods, neutraceuticals, meal substitutes, sports drinks and natural personal care products), historic and expected growth rates, competitive dynamics, and potential opportunities based on scientific breakthroughs—guided their entry strategy. Recommended product strategy for an institutional food provider considering entering the US packaged sausage market. Analyzed the competitive landscape to identify the product opportunities in pricing, sizing, packing, and format. 3. National Park Service Concession Proposal Led a research and writing team, over a period of 90 days, in creating a ~550 page proposal to operate a café and gift shop in a national park with almost 1 million visitors each year. Consumer Packaged Food Operations4. Post-merger Synergies in Sales, Marketing, and Manufacturing Facilitated the post-merger integration of two consumer packaged foods companies by leading two cross-organizational client teams to identify purchasing, manufacturing, sales, and logistics synergies from the combined entities. Recommendations on manufacturing synergies included using the unsold byproducts of one company’s manufacturing process (broken bits of chocolate) in the formulation of the other company’s product (ice cream). Purchasing synergies included joint buying of common ingredients (e.g., sugar, milk, chocolate, etc.). Sales and logistics synergies included recommendations on a new warehousing and delivery infrastructure that could handle storage of shelf stable, fresh, and frozen foods. (McKinsey & Company) Consumer Packaged Food OrganizationPlanned and managed the post-merger integration of two consumer packaged food companies. Identified merger synergies and designed new organizational structure, roles, and cross-business processes. Coached this a family-owned business on improving their plans for succession. (McKinsey & Company) |
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